HOW HEADER BIDDING WORKS IN PERFORMANCE MARKETING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

How to Reduce Mobile Application Churn With Performance Marketing Software ProgramApplication churn is a vital company metric that measures the percent of users that stop making use of an app in a given duration. A high rate of spin can be a warning sign that customers are losing interest and turning to rival apps.